Nike commemorates the Air Max 95’s 30th anniversary with a surprising collaboration with the Yu-Gi-Oh! franchise. The Beaverton-based sportswear giant is no stranger to anime-themed projects, having previously teamed up with other notable Japanese titles like “Gundam”. At the same time, Jordan Brand linked up with “Slam Dunk” and “Naruto”. Inspired by the ‘90s manga and anime series, the Yu-Gi-Oh! x Nike Air Max 95 “Joey” pays homage to the high-heat sneaker worn by Joey Wheeler (Katsuya Jonouchi).
These 110s flaunt an enchanting design that captures the Air Muscle’s stylish, comfortable makeover. The wavy lines on the sidewalls represent human muscles and natural erosion, a unique idea by Sergio Lozano that elevated the brand’s running catalogue to greater heights. The lacing system symbolises the ribs, while the chunky polyurethane midsole acts as the spine. Co-branded logos animate the tongue and sockliner, complementing the trademark Swoosh on the lateral panel. Large-volume Max Air units bolster the forefoot and heel for superior cushioning and shock absorption. The waffle rubber outsole ensures traction at every step. This limited-edition AM95 arrives in an exclusive shoe box with extra accessories as a nod to the card game.
